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Consumer Psychology Course

Consumer Psychology Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course explores how everyday consumers make choices on what to click, test, and subscribe to long-term. Delve into essential principles of motivation and behavioural science, applying them to conduct user research, develop customer segment profiles, optimise onboarding processes, and create 7-day engagement strategies. Examine cognitive biases, effective subscription presentation techniques, and customer acquisition campaigns, all while prioritising ethical design practices, transparency, and reliable metrics to improve retention and user satisfaction in various digital products.

Elevify advantages

Develop skills

  • Apply cognitive biases to create ethical pricing, trial offers, and subscription designs.
  • Transform user research into precise wellness customer segments for better targeting and returns.
  • Develop persuasive ad and landing page content using motivation and social proof techniques.
  • Build onboarding sequences and 7-day engagement plans to increase activation and retention rates.
  • Track behavioural outcomes with key performance indicators, steering clear of manipulative designs.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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