Consumer Psychology Course
Gain expertise in consumer psychology for effective marketing strategies. Discover cognitive biases, ethical persuasion methods, and data-backed onboarding approaches to enhance customer acquisition, engagement, and retention, particularly in subscription services and wellness offerings. This course equips you with practical tools to understand buyer motivations and behaviours, enabling smarter product designs and campaigns that drive loyalty and growth in competitive digital markets.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course explores how everyday consumers make choices on what to click, test, and subscribe to long-term. Delve into essential principles of motivation and behavioural science, applying them to conduct user research, develop customer segment profiles, optimise onboarding processes, and create 7-day engagement strategies. Examine cognitive biases, effective subscription presentation techniques, and customer acquisition campaigns, all while prioritising ethical design practices, transparency, and reliable metrics to improve retention and user satisfaction in various digital products.
Elevify advantages
Develop skills
- Apply cognitive biases to create ethical pricing, trial offers, and subscription designs.
- Transform user research into precise wellness customer segments for better targeting and returns.
- Develop persuasive ad and landing page content using motivation and social proof techniques.
- Build onboarding sequences and 7-day engagement plans to increase activation and retention rates.
- Track behavioural outcomes with key performance indicators, steering clear of manipulative designs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course