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Consumer Psychology Course

Consumer Psychology Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course explores how everyday consumers make choices on what to click, test, and subscribe to long-term. Delve into essential principles of motivation and behavioural science, applying them to conduct user research, develop customer segment profiles, optimise onboarding processes, and create 7-day engagement strategies. Examine cognitive biases, effective subscription presentation techniques, and customer acquisition campaigns, all while prioritising ethical design practices, transparency, and reliable metrics to improve retention and user satisfaction in various digital products.

Elevify advantages

Develop skills

  • Apply cognitive biases to create ethical pricing, trial offers, and subscription designs.
  • Transform user research into precise wellness customer segments for better targeting and returns.
  • Develop persuasive ad and landing page content using motivation and social proof techniques.
  • Build onboarding sequences and 7-day engagement plans to increase activation and retention rates.
  • Track behavioural outcomes with key performance indicators, steering clear of manipulative designs.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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