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Consumer Behavior Course
Unlock the secrets to how consumers behave with our full Consumer Behaviour Course, made for marketing professionals who want to do well. Learn strategic marketing recommendations, getting good at pricing, distribution and promotion plans. Look into the psychological and cultural things that affect what consumers decide, and keep up with the latest information on smartphone buying trends. Get better at market research skills, including qualitative and quantitative ways, and create correct consumer profiles by dividing people up using demographic and psychographic segmentation.
- Master pricing strategies: Get the best prices for the most market impact.
- Craft persuasive promotions: Create advertising campaigns that convince people.
- Analyse consumer psychology: Understand why people do what they do and how they make decisions.
- Conduct market research: Use qualitative and quantitative ways to do research.
- Develop consumer profiles: Divide audiences into groups for marketing that targets the right people.

from 4 to 360h flexible workload
certificate recognized by MEC
What will I learn?
Unlock the secrets to how consumers behave with our full Consumer Behaviour Course, made for marketing professionals who want to do well. Learn strategic marketing recommendations, getting good at pricing, distribution and promotion plans. Look into the psychological and cultural things that affect what consumers decide, and keep up with the latest information on smartphone buying trends. Get better at market research skills, including qualitative and quantitative ways, and create correct consumer profiles by dividing people up using demographic and psychographic segmentation.
Elevify advantages
Develop skills
- Master pricing strategies: Get the best prices for the most market impact.
- Craft persuasive promotions: Create advertising campaigns that convince people.
- Analyse consumer psychology: Understand why people do what they do and how they make decisions.
- Conduct market research: Use qualitative and quantitative ways to do research.
- Develop consumer profiles: Divide audiences into groups for marketing that targets the right people.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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