from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Chief Marketing Officer Course provides a practical guide to leading B2B SaaS growth confidently. You'll learn to evaluate business performance, interpret market and customer insights, develop a focused brand strategy, and create effective go-to-market plans. Gain expertise in analytics, testing, budgeting, and team organisation to boost pipeline, improve ARR, and guide executive choices with data-supported approaches.
Elevify advantages
Develop skills
- B2B SaaS diagnosis: swiftly evaluate markets, sales funnels, customer churn, and growth drivers.
- CMO-level analytics: create SaaS dashboards, set key performance indicators, and lead experiments.
- Brand positioning: develop straightforward narratives for mid-market that appeal to non-technical buyers.
- Go-to-market strategy: plan channels, ideal customer profiles, and demand generation for rapid ARR expansion.
- Marketing org design: organise teams, budgets, and incentives for efficient, scalable delivery.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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