Banking Marketing Course
Gain expertise in marketing banking products like credit cards and personal loans. Build customer trust, focus on urban young professionals, develop compelling compliant messages, select optimal channels including digital and influencers, and refine campaigns using data, KPIs, testing, and analytics to boost customer growth and returns on investment.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches effective promotion of banking cards and loans using strong value propositions, trust-building strategies, and clear pricing to ease customer worries. Target city-dwelling young adults aged 25-35, create tailored campaigns for various channels, use social proof, and measure success with key performance indicators, testing, and reports for better efficiency, compliance, and conversions.
Elevify advantages
Develop skills
- Develop trust-building techniques proven for banking to quickly lower customer risk perceptions.
- Master positioning credit card offers tailored for urban professionals aged 25 to 35.
- Create clear, regulation-compliant value propositions and copy for cards and loans.
- Plan and refine strategies for digital, in-app, and influencer marketing channels.
- Implement performance tracking with KPIs, creative testing, and funnel optimisation.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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