web writer training
Web Writer Training equips digital marketers with skills to analyse audiences, strategise SEO content, and produce high-performing eco-home articles that rank highly, captivate readers, and deliver tangible outcomes across blogs, email newsletters, and social media platforms. Participants learn to blend research-driven insights with optimisation techniques for sustainable content that converts and repurposes effectively.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches you to plan and craft targeted eco-home articles that rank well and drive conversions. Master keyword and SERP research, on-page optimisation, schema markup, internal linking, plus engaging headings, hooks, and calls-to-action. Develop precise buyer personas, source reliable sustainability data, and monitor performance via analytics to ensure content remains relevant, credible, and versatile for multi-channel use.
Elevify advantages
Develop skills
- SEO content planning: create targeted, intent-focused outlines for eco blogs swiftly.
- Keyword optimisation: strategically place and cluster terms for impactful eco-home web pages.
- Audience insight: develop precise personas and user journeys to boost conversions.
- Credible eco writing: research thoroughly, verify facts, and steer clear of greenwashing.
- Performance tracking: interpret analytics, run A/B tests, and iterate content rapidly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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