web strategy training
Dive into web strategy tailored for B2B SaaS companies. Conduct site audits, establish 3-year KPIs, evaluate competitors, and develop a comprehensive roadmap covering SEO, CRO, content creation, and lead generation. Align marketing, sales, and product teams to achieve consistent pipeline expansion and business growth.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you with skills to craft a solid 3-year web strategy roadmap that transforms your site into a steady growth driver. You'll master setting achievable KPIs, reviewing your online setup, analysing rivals, and focusing on key actions in SEO, content, user experience, conversion rate optimisation, and automation. Discover ready-to-use frameworks, management approaches, and tracking methods perfect for tight budgets and small teams.
Elevify advantages
Develop skills
- Develop web strategy roadmaps: create a phased 3-year B2B SaaS growth plan swiftly.
- Optimise conversions: review user flows, reduce barriers, and improve lead quality rapidly.
- Design KPIs and dashboards: select key metrics and establish regular reporting cycles.
- Build SEO and content foundations: organise site structure, topic clusters for sustained traffic growth.
- Foster team alignment: unite marketing, sales, and product teams on web objectives.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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