SEO SEA training
Gain comprehensive expertise in SEO and SEA through this hands-on course. Master keyword planning, technical optimisations, Google Ads setup, A/B testing, and performance tracking to reduce reliance on paid ads, increase organic visitors, and maximise return on ad spend in competitive online marketing efforts.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This training equips you with skills to develop targeted keyword strategies, set up effective Google Ads campaigns, and create search structures that drive conversions. You'll optimise landing pages, write compelling ad copy, enhance technical SEO, and plan initial content schedules. Gain expertise in KPIs, reporting, testing, and reallocating budgets from paid to organic channels as results improve.
Elevify advantages
Develop skills
- Integrated SEO-SEA strategy: coordinate organic and paid efforts to rapidly increase quality traffic.
- Keyword taxonomy design: create clusters for top, middle, and product searches that boost conversions.
- On-page SEO execution: refine content, user experience, and links for immediate results.
- Google Ads architecture: organise campaigns, adverts, and budgets to achieve superior ROAS.
- Analytics and testing: monitor key metrics, run A/B tests, and adjust spending as SEO strengthens.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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