SEO Fundamentals Course
This course teaches foundational SEO skills for optimizing e-commerce category pages, focusing on keyword selection, content creation, technical improvements, and performance tracking using free tools.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The SEO Basics Course provides a straightforward, hands-on approach to optimising an eco-friendly desks category page from beginning to end. You'll learn to select and assign keywords to search intent, craft titles, meta descriptions, and headings that draw clicks, create user-centred content that leads to sales, work with developers on technical SEO, and monitor results using free tools like Google Search Console and GA4 to show actual outcomes.
Elevify advantages
Develop skills
- On-page SEO implementation: Craft titles, metas, headings and content that rank well and drive conversions.
- Keyword planning: Choose and assign high-intent eco-friendly keywords to main pages quickly.
- Content for category pages: Develop easy-to-scan, user-focused content that boosts sales.
- Technical SEO assessments: Identify mobile, speed, URL and indexing problems using free tools.
- SEO tracking: Monitor traffic, rankings and conversions with basics of GSC and GA4.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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