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SEO 101 Course
Unlock the power of search engine optimisation with our SEO 101 Course (Zambian Edition), designed for digital marketing professionals keen to improve their skills. Explore the basics of SEO, from understanding why it's important for businesses to mastering on-page optimisation methods like header tags and using keywords. Learn to check out what your competitors are doing, make your website work better, and use Google Analytics. With useful tips on local SEO and finding the right keywords, this course will help you get real results and shine in the online world.
- Learn the SEO basics: Understand how SEO helps businesses succeed in digital marketing.
- Check out the competition: Find and study the SEO strategies of your competitors.
- Optimise your website's pages: Improve your content with keywords, tags, and meta descriptions.
- Use technical SEO: Make your site faster, easier to use on phones, and well-organised.
- Track your SEO success: Use analytics to see how well you're doing and improve your plans.

from 4 to 360h flexible workload
certificate recognized by MEC
What will I learn?
Unlock the power of search engine optimisation with our SEO 101 Course (Zambian Edition), designed for digital marketing professionals keen to improve their skills. Explore the basics of SEO, from understanding why it's important for businesses to mastering on-page optimisation methods like header tags and using keywords. Learn to check out what your competitors are doing, make your website work better, and use Google Analytics. With useful tips on local SEO and finding the right keywords, this course will help you get real results and shine in the online world.
Elevify advantages
Develop skills
- Learn the SEO basics: Understand how SEO helps businesses succeed in digital marketing.
- Check out the competition: Find and study the SEO strategies of your competitors.
- Optimise your website's pages: Improve your content with keywords, tags, and meta descriptions.
- Use technical SEO: Make your site faster, easier to use on phones, and well-organised.
- Track your SEO success: Use analytics to see how well you're doing and improve your plans.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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