Search Marketing Specialist Course
Gain expertise in SEO and SEM tailored for Spanish-speaking markets in eco-friendly home products. Master keyword research, technical SEO, Google Ads management, and data-driven optimisation to increase traffic, conversions, and customer lifetime value as a Search Marketing Specialist.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches you to boost sales of eco-friendly home products to Spanish-speaking customers using targeted SEO and SEM strategies. You will set business goals, conduct Spanish keyword research, build multilingual websites, and implement tracking tools. Create effective Google Ads campaigns, refine landing pages, and apply data analysis for testing and reporting to enhance conversions and optimise budgets.
Elevify advantages
Develop skills
- Market and audience analysis: establish goals and buyer intent for eco home products.
- Spanish keyword research: identify high-intent local terms that drive quick conversions.
- SEO basics: optimise site structure, content, and Core Web Vitals efficiently.
- Google Ads configuration: develop focused, high-return campaigns with precise bidding.
- Data-driven improvements: monitor KPIs, run A/B tests, and expand successful SEO and SEM approaches.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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