Search Marketing Course
Gain mastery in search marketing tailored for eco-friendly brands in Zambia. Discover proven keyword strategies, Google Ads configuration, smart bidding, performance tracking, and optimisation techniques to drive higher conversions, ROAS, and revenue growth—ideal for digital marketers seeking tangible results and scalable success.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course provides a hands-on, step-by-step guide to planning, launching, and optimising effective search marketing campaigns. You will master keyword research, match types, negative keywords, intelligent Google Ads account structures, budgeting, bidding tactics, and compelling ad creation. Gain expertise in tracking setups, GA4 integration, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance tracking: create KPI dashboards and respond quickly to ROAS, CPA, and AOV metrics.
- Keyword strategy: conduct research, segment, and optimise search terms to attract high-intent visitors.
- Smart bidding and budgets: distribute spending effectively and select strategies to achieve target CPA and ROAS.
- Google Ads structure: build scalable campaigns, ad groups, and remarketing lists for efficiency.
- High-impact ad copy: develop responsive search ads and extensions that match buyer psychology swiftly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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