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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for top results. Master audience segmentation using first- and third-party data, smart bidding and price controls, campaign structuring by funnel stages, and effective A/B testing. Gain expertise in reporting, KPI analysis, and stakeholder communications, all in a sports apparel e-commerce context.

Elevify advantages

Develop skills

  • RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
  • Audience targeting: create valuable RTB groups and clever bid adjustments.
  • Bid strategy planning: establish, tweak, and optimise RTB bids for profitable growth.
  • Testing and improvement: conduct DSP A/B tests and refine weekly for lower CPA.
  • Leadership reporting: transform RTB data into clear insights and actionable presentations.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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