Real-Time Bidding (RTB) Course
Master Real-Time Bidding (RTB) to excel in digital marketing. This course covers RTB strategies, audience targeting, bidding techniques, testing methods, and reporting skills to reduce CPA, increase ROAS, and grow profitable campaigns for e-commerce brands focused on performance.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for top results. Master audience segmentation using first- and third-party data, smart bidding and price controls, campaign structuring by funnel stages, and effective A/B testing. Gain expertise in reporting, KPI analysis, and stakeholder communications, all in a sports apparel e-commerce context.
Elevify advantages
Develop skills
- RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
- Audience targeting: create valuable RTB groups and clever bid adjustments.
- Bid strategy planning: establish, tweak, and optimise RTB bids for profitable growth.
- Testing and improvement: conduct DSP A/B tests and refine weekly for lower CPA.
- Leadership reporting: transform RTB data into clear insights and actionable presentations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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