Real-Time Bidding (RTB) Course
Master Real-Time Bidding (RTB) to excel in digital marketing. This course covers RTB strategies, audience targeting, bidding techniques, testing methods, and reporting skills to reduce CPA, increase ROAS, and grow profitable campaigns for e-commerce brands focused on performance.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for top results. Master audience segmentation using first- and third-party data, smart bidding and price controls, campaign structuring by funnel stages, and effective A/B testing. Gain expertise in reporting, KPI analysis, and stakeholder communications, all in a sports apparel e-commerce context.
Elevify advantages
Develop skills
- RTB KPI expertise: link funnel metrics to CPA, ROAS, CTR, CVR, and LTV quickly.
- Audience targeting: create valuable RTB groups and clever bid adjustments.
- Bid strategy planning: establish, tweak, and optimise RTB bids for profitable growth.
- Testing and improvement: conduct DSP A/B tests and refine weekly for lower CPA.
- Leadership reporting: transform RTB data into clear insights and actionable presentations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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