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Programmatic Marketing Course

Programmatic Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The Programmatic Marketing Course provides a practical, step-by-step approach to planning, launching, and optimising campaigns that achieve specific revenue targets. You'll learn to define key performance indicators, establish precise tracking, select appropriate attribution methods, and create targeted audiences for US home and lifestyle buyers. Gain expertise in testing frameworks, bidding tactics, forecasting, and budget distribution to confidently scale performance and deliver meaningful reports.

Elevify advantages

Develop skills

  • KPI strategy: Establish precise ROAS, CPA, and revenue targets to drive programmatic expansion.
  • Attribution mastery: Select and verify the most suitable model to measure programmatic effectiveness.
  • Testing framework: Conduct rapid A/B tests and expand successful audiences and creatives.
  • Audience building: Develop high-return prospecting, retargeting, and lookalike segments.
  • Forecasting skills: Construct efficient CPM-CTR-CR models to anticipate CPA and ROAS.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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