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Programmatic Marketing Course

Programmatic Marketing Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The Programmatic Marketing Course provides a practical, step-by-step approach to planning, launching, and optimising campaigns that achieve specific revenue targets. You'll learn to define key performance indicators, establish precise tracking, select appropriate attribution methods, and create targeted audiences for US home and lifestyle buyers. Gain expertise in testing frameworks, bidding tactics, forecasting, and budget distribution to confidently scale performance and deliver meaningful reports.

Elevify advantages

Develop skills

  • KPI strategy: Establish precise ROAS, CPA, and revenue targets to drive programmatic expansion.
  • Attribution mastery: Select and verify the most suitable model to measure programmatic effectiveness.
  • Testing framework: Conduct rapid A/B tests and expand successful audiences and creatives.
  • Audience building: Develop high-return prospecting, retargeting, and lookalike segments.
  • Forecasting skills: Construct efficient CPM-CTR-CR models to anticipate CPA and ROAS.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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