Programmatic Marketing Course
This course equips marketers with essential skills to plan, launch, and optimize programmatic advertising campaigns for revenue growth, focusing on KPIs, attribution, testing, audience targeting, and forecasting.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Programmatic Marketing Course provides a practical, step-by-step approach to planning, launching, and optimising campaigns that achieve specific revenue targets. You'll learn to define key performance indicators, establish precise tracking, select appropriate attribution methods, and create targeted audiences for US home and lifestyle buyers. Gain expertise in testing frameworks, bidding tactics, forecasting, and budget distribution to confidently scale performance and deliver meaningful reports.
Elevify advantages
Develop skills
- KPI strategy: Establish precise ROAS, CPA, and revenue targets to drive programmatic expansion.
- Attribution mastery: Select and verify the most suitable model to measure programmatic effectiveness.
- Testing framework: Conduct rapid A/B tests and expand successful audiences and creatives.
- Audience building: Develop high-return prospecting, retargeting, and lookalike segments.
- Forecasting skills: Construct efficient CPM-CTR-CR models to anticipate CPA and ROAS.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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