Programmatic Ads Course
This course equips you with essential skills for running successful programmatic advertising campaigns, from planning and targeting to optimization and reporting.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Programmatic Ads Course provides a practical, fast-paced route to profitable campaigns. Learn to turn business goals into clear KPIs, create accurate budgets, and calculate ROAS, CPA, and breakeven points. Master targeting, audience modelling, automated bidding, platform selection, and optimisation tactics to scale performance, manage risk, and confidently report results that drive real revenue growth.
Elevify advantages
Develop skills
- KPI and budget modelling: Turn CPM, CTR, and ROAS into clear media plans quickly.
- Automated bidding mastery: Set up smart bids, pacing, and portfolio goals.
- Audience and data targeting: Build, refine, and scale high-intent programmatic segments.
- Platform and inventory selection: Choose winning DSPs, deals, and ad formats swiftly.
- Optimisation and risk control: Run tests, combat fraud, and ensure brand safety.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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