Performance Advertising Course
This course equips you with hands-on strategies to optimize performance advertising on Google and Meta, focusing on diagnosing and fixing common issues like low CTR, high CPC, and poor conversions through targeted bidding, creative design, and data-driven optimizations.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Performance Advertising Course provides practical, step-by-step approaches to identify low CTR, high CPC, and poor conversion rates, then address them using better targeting, bidding, and ad creatives. Discover how to apply benchmarks, tracking checks, attribution configurations, and 30-day optimisation strategies to create accurate performance overviews and expand successful campaigns on Google and Meta with assurance.
Elevify advantages
Develop skills
- Build realistic ad performance overviews with clear, recorded assumptions.
- Design 30-day optimisation plans: budgets, testing schedule, and campaign setup.
- Create high-converting creatives and landing pages for Meta, Google, and ecommerce.
- Conduct advanced gap analysis to quickly diagnose CTR, CPC, ROAS, and conversion problems.
- Select effective bidding, tracking, and audience strategies across Meta and Google.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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