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Paid Media Course

Paid Media Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns on Meta and Google. You'll learn to assess markets, target audiences, set up budgets, select KPIs, and use attribution models. Gain expertise in Performance Max, Search, and Meta setups, create compelling creatives, conduct A/B tests, and report results to quickly scale profitable, data-driven campaigns.

Elevify advantages

Develop skills

  • Performance media planning: develop efficient, ROI-focused channel and budget combinations.
  • Google & Meta ads expertise: launch effective Search, PMax, and social campaigns.
  • Conversion-oriented creative: design and test hooks, copy, and formats that boost sales.
  • KPI and attribution analysis: interpret ROAS, CPA, and models to guide spending wisely.
  • Quick optimisation processes: conduct A/B tests and scale successful campaigns in weeks, not months.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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