Paid Media Course
This course equips you with hands-on skills to master paid media on Google and Meta, from campaign planning and launch to optimization and scaling for maximum ROI.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns on Meta and Google. You'll learn to assess markets, target audiences, set up budgets, select KPIs, and use attribution models. Gain expertise in Performance Max, Search, and Meta setups, create compelling creatives, conduct A/B tests, and report results to quickly scale profitable, data-driven campaigns.
Elevify advantages
Develop skills
- Performance media planning: develop efficient, ROI-focused channel and budget combinations.
- Google & Meta ads expertise: launch effective Search, PMax, and social campaigns.
- Conversion-oriented creative: design and test hooks, copy, and formats that boost sales.
- KPI and attribution analysis: interpret ROAS, CPA, and models to guide spending wisely.
- Quick optimisation processes: conduct A/B tests and scale successful campaigns in weeks, not months.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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