Media Marketing Course
This course equips you with essential skills to drive profitable media marketing campaigns for a D2C natural skincare brand, covering planning, execution, optimization, and scaling across multiple channels.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Media Marketing Course teaches you how to plan and execute profitable campaigns for a D2C natural skincare brand. You'll learn to set SMART objectives, select appropriate KPIs and attribution models, configure GA4 and UTMs, and develop a solid media plan. You'll also practise creative ideas, conversion rate optimisation, testing, reporting, and scaling influencers to effectively manage spending and increase sales across paid, owned, and earned channels.
Elevify advantages
Develop skills
- KPI strategy and analytics: establish SMART goals, GA4 tracking, and UTM standards.
- Media planning expertise: create $10K plans, predict ROAS, and optimise budgets quickly.
- Paid and earned media implementation: initiate search, social, email, and influencer campaigns.
- Conversion-oriented UX and copy: enhance product pages, checkout processes, and microcopy.
- Testing and reporting: conduct A/B tests, interpret dashboards, and provide clear executive summaries.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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