Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant marketing. Master privacy-focused tracking, consent mechanisms, secure hosting, and analytics reporting to boost campaigns and funnels while upholding data protection standards.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Matomo Analytics Training teaches privacy-first tracking setup for reliable insights under GDPR and German rules. Cover consent interfaces, cookie banners, data reduction, hosting options, and secure data handling. Build compliant reports, funnels, and campaign metrics, gaining practical checklists and workflows for immediate use.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking with data minimisation in Matomo.
- Set up consent user experience including cookie banners and opt-outs.
- Optimise marketing campaigns using UTMs, funnels, and ROI tracking.
- Implement secure hosting with EU data flows and access controls.
- Manage compliance through audits, DPIA, and response procedures.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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