Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant marketing. Master privacy-focused tracking, consent mechanisms, secure hosting, and analytics reporting to boost campaigns and funnels while upholding data protection standards.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Matomo Analytics Training teaches privacy-first tracking setup for reliable insights under GDPR and German rules. Cover consent interfaces, cookie banners, data reduction, hosting options, and secure data handling. Build compliant reports, funnels, and campaign metrics, gaining practical checklists and workflows for immediate use.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking with data minimisation in Matomo.
- Set up consent user experience including cookie banners and opt-outs.
- Optimise marketing campaigns using UTMs, funnels, and ROI tracking.
- Implement secure hosting with EU data flows and access controls.
- Manage compliance through audits, DPIA, and response procedures.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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