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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course provides a straightforward, hands-on approach to achieving annual recurring revenue targets reliably. You will learn to create coordinated sales and marketing funnels, establish key performance indicators, calculate average contract value and customer acquisition costs, and develop achievable conversion paths. Gain expertise in channel strategies, lead qualification, automation tools, reporting dashboards, and testing processes to effectively plan, run, and improve campaigns that deliver quality leads and steady income.

Elevify advantages

Develop skills

  • Develop coordinated sales and marketing funnels by outlining stages, service agreements, and transitions quickly.
  • Establish KPIs driven by annual recurring revenue to convert targets into leads, qualified opportunities, sales-ready leads, and pipeline coverage.
  • Design efficient digital channel strategies including search optimisation, paid ads, email, and lead generation that drive results.
  • Implement effective lead scoring systems to identify and qualify business-to-business software prospects using defined criteria and indicators.
  • Improve customer acquisition costs and funnel performance through testing, attribution analysis, and data-informed adjustments.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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