Marketing Planning & Management Course
Master marketing planning and management tailored for B2B software companies. Coordinate sales and marketing efforts, develop efficient digital funnels with strong returns, define KPIs based on revenue goals, and refine search engine optimisation, paid advertising, email campaigns, and lead scoring to meet financial targets confidently. The course equips you with practical tools to build sustainable growth strategies in competitive markets.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course provides a straightforward, hands-on approach to achieving annual recurring revenue targets reliably. You will learn to create coordinated sales and marketing funnels, establish key performance indicators, calculate average contract value and customer acquisition costs, and develop achievable conversion paths. Gain expertise in channel strategies, lead qualification, automation tools, reporting dashboards, and testing processes to effectively plan, run, and improve campaigns that deliver quality leads and steady income.
Elevify advantages
Develop skills
- Develop coordinated sales and marketing funnels by outlining stages, service agreements, and transitions quickly.
- Establish KPIs driven by annual recurring revenue to convert targets into leads, qualified opportunities, sales-ready leads, and pipeline coverage.
- Design efficient digital channel strategies including search optimisation, paid ads, email, and lead generation that drive results.
- Implement effective lead scoring systems to identify and qualify business-to-business software prospects using defined criteria and indicators.
- Improve customer acquisition costs and funnel performance through testing, attribution analysis, and data-informed adjustments.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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