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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course provides a straightforward, hands-on approach to achieving annual recurring revenue targets reliably. You will learn to create coordinated sales and marketing funnels, establish key performance indicators, calculate average contract value and customer acquisition costs, and develop achievable conversion paths. Gain expertise in channel strategies, lead qualification, automation tools, reporting dashboards, and testing processes to effectively plan, run, and improve campaigns that deliver quality leads and steady income.

Elevify advantages

Develop skills

  • Develop coordinated sales and marketing funnels by outlining stages, service agreements, and transitions quickly.
  • Establish KPIs driven by annual recurring revenue to convert targets into leads, qualified opportunities, sales-ready leads, and pipeline coverage.
  • Design efficient digital channel strategies including search optimisation, paid ads, email, and lead generation that drive results.
  • Implement effective lead scoring systems to identify and qualify business-to-business software prospects using defined criteria and indicators.
  • Improve customer acquisition costs and funnel performance through testing, attribution analysis, and data-informed adjustments.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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