marketing automation training
Gain expertise in marketing automation for B2B SaaS companies. Develop high-performing nurture emails, intelligent lead scoring systems, and workflows triggered by user behaviour in platforms such as HubSpot and Marketo. These skills will enhance trial-to-paid conversion rates and produce leads ready for sales teams, ensuring scalable business results.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches you to create effective trial nurture programmes from scratch. You will learn to gather and integrate lead information, customise emails using behaviour-based tokens, build onboarding flows, and implement lead scoring using HubSpot or Marketo. Gain hands-on experience with workflow rules, email delivery protections, and A/B testing to improve trial-to-paid conversions and generate steady revenue growth.
Elevify advantages
Develop skills
- Build reliable B2B lead data structures: capture, integrate, and enhance data quickly.
- Develop effective lead scoring in HubSpot or Marketo to identify qualified marketing leads.
- Craft engaging trial nurture emails featuring dynamic personalisation.
- Manage automation workflows including conditional branches, limits, and exclusion rules.
- Track key trial-to-paid metrics and conduct rapid A/B tests for campaign improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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