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Marketing automation training

Marketing automation training
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course teaches you to create effective trial nurture programmes from scratch. You will learn to gather and integrate lead information, customise emails using behaviour-based tokens, build onboarding flows, and implement lead scoring using HubSpot or Marketo. Gain hands-on experience with workflow rules, email delivery protections, and A/B testing to improve trial-to-paid conversions and generate steady revenue growth.

Elevify advantages

Develop skills

  • Build reliable B2B lead data structures: capture, integrate, and enhance data quickly.
  • Develop effective lead scoring in HubSpot or Marketo to identify qualified marketing leads.
  • Craft engaging trial nurture emails featuring dynamic personalisation.
  • Manage automation workflows including conditional branches, limits, and exclusion rules.
  • Track key trial-to-paid metrics and conduct rapid A/B tests for campaign improvements.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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