Lead Generation Course
This course equips you with essential strategies for generating high-quality leads in B2B SaaS, covering funnel design, lead capture, scoring, traffic acquisition, and performance optimization to build a robust sales pipeline.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Lead Generation Course teaches you how to identify top-quality leads, create effective lead magnets and landing pages that convert well, and set up nurture sequences to guide prospects towards making sales. You'll gain practical knowledge on funnel structures, targeting traffic from main channels, forecasting and tracking results, as well as CRM integration and compliance guidelines to steadily produce qualified opportunities and grow your sales pipeline measurably.
Elevify advantages
Develop skills
- High-converting funnels: design efficient B2B SaaS customer journeys from initial click to sales handover.
- Lead magnet mastery: create compelling offers, forms, and user experiences that quickly capture qualified B2B interest.
- Smart lead scoring: convert user behaviour and company details into clear signals for marketing-qualified and sales-qualified leads.
- Traffic channel strategy: use SEO, paid advertising, and social media to attract targeted, prepared leads.
- Forecast and optimise: develop basic models, monitor cost per lead, and run A/B tests for rapid improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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