Google Analytics Course
Master Google Analytics with this course to design measurement strategies, implement tracking via GTM, analyze user behavior, set KPIs, and drive data-informed decisions for business growth.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Google Analytics Course teaches you how to create a strong measurement plan, set KPIs, and convert business objectives into straightforward tracking needs. You'll learn to implement GA4 and Universal Analytics using Google Tag Manager, understand event taxonomy, and apply advanced e-commerce tagging. Gain hands-on experience in behaviour analysis, funnel tracking, segmentation, reporting, and quality assurance to swiftly spot insights and suggest reliable, data-backed improvements.
Elevify advantages
Develop skills
- Analytics strategy design: quickly set up efficient, effective GA4 and UA systems.
- Tagging and tracking: implement neat GTM events, UTMs, and e-commerce tags.
- Behaviour analysis: identify funnel problems, cart difficulties, and device-related drop-offs.
- KPI and segmentation mastery: establish precise KPIs and valuable audience groups.
- Insight to action: transform reports into A/B tests, UX improvements, and campaign successes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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