Google Ads Display Course
This course provides hands-on training in Google Display Network for e-commerce in Zambia, covering setup, campaigns, bidding, audiences, creatives, landing pages, GA4 tracking, testing, scaling, and reporting for outdoor apparel.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Master the Google Display Network through a practical course aimed at improving profitable outcomes for e-commerce brands across Zambia. Learn account setup, campaign varieties, bidding methods, and audience approaches including remarketing and custom groups. Create effective creatives, refine landing pages, monitor conversions using GA4, and implement testing, expansion, and reporting strategies suited to outdoor apparel and equipment.
Elevify advantages
Develop skills
- Build high-ROI Google Display campaigns with smart structure and precise targeting.
- Design performance creatives and landing paths that convert Display clicks into sales.
- Set up GA4 and Google Ads tracking to monitor Display KPIs and true ROI.
- Launch, test, and scale Display campaigns quickly using data-driven optimisation.
- Craft remarketing and custom audiences that increase conversions across devices.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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