Fundamentals of Digital Marketing Course
This course equips beginners with essential digital marketing skills to launch and optimize low-budget campaigns effectively, covering audience targeting, platform selection, content creation, email strategies, budgeting, and performance tracking.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Basics of Digital Marketing Course provides a straightforward, step-by-step approach to planning and managing low-budget campaigns that deliver real results. You'll learn to study your target groups, pick suitable platforms, create basic combined campaigns, draft compelling adverts and emails, install tracking systems, prepare practical budgets, and improve outcomes with hands-on tools, standards, and processes you can use right away.
Elevify advantages
Develop skills
- Platform choice & tools: Create efficient, high-return campaigns on limited funds.
- Target groups & tracking: Identify customer profiles, establish key measures, and monitor GA4 results.
- Campaign content & pages: Develop unique selling points, advert text, and landing pages that convert quickly.
- Email & customer loyalty: Start customer journey sequences, use social evidence, and set up referral schemes.
- Budgeting & experiments: Distribute $1K, conduct A/B tests, and enhance return on ad spend using reports.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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