email marketing training
Gain expertise in ecommerce email marketing: smartly segment lists, plan revenue-driving campaigns, write engaging copy, set up automations, and measure ROI effectively. Perfect for digital marketers aiming to increase sales and customer interaction for sustainable and specialised online stores in Zambia.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course provides a hands-on, step-by-step guide to planning and boosting ecommerce email campaigns quickly. You'll master audience segmentation, list cleaning, and RFM strategies, while creating powerful welcome series, promotional blasts, and win-back sequences. Learn to write compelling copy, craft irresistible offers, design professional templates, automate workflows, monitor vital metrics, conduct A/B tests, and roll out a professional 4-week campaign that generates steady sales.
Elevify advantages
Develop skills
- Smart segmentation: create targeted lists using RFM analysis and customer behaviour insights.
- Rapid campaign planning: build effective 4-week email schedules that boost sales.
- Compelling email copy: develop attention-grabbing subject lines, offers, and call-to-action buttons.
- Practical automation: quickly implement welcome, abandoned cart, and post-purchase sequences.
- Data-focused optimisation: analyse metrics, run tests, and enhance email performance for ecommerce.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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