digital strategy training
Gain expertise in digital strategy tailored for retail marketing. The course covers assessing digital maturity, developing data-informed roadmaps, refining e-commerce and omnichannel customer journeys, and leveraging analytics, CRM, and performance marketing techniques to achieve tangible business growth and improved results.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course provides a practical guide to enhancing online performance. Participants will learn to evaluate digital maturity levels, create actionable roadmaps, and handle risks, vendors, and governance effectively. Key topics include integrating omnichannel strategies, managing customer data, CRM systems, and achieving a single customer view, alongside boosting e-commerce conversions, analytics, KPIs, and growth channels using real-world frameworks and tools.
Elevify advantages
Develop skills
- Develop retail digital roadmaps by focusing on quick wins and sustainable long-term growth.
- Enhance e-commerce user experience through conversion rate optimisation, A/B testing, and performance improvements.
- Create seamless omnichannel customer journeys across stores, websites, pricing, and fulfilment processes.
- Transform customer data into revenue streams using single customer views, CDP/CRM systems, and privacy-compliant practices.
- Expand performance marketing efforts with marketing mix modelling, attribution analysis, SEO/SEM, and customer lifecycle management.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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