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Digital Marketing Strategies Course

Digital Marketing Strategies Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

This course provides a full, hands-on approach to planning and running effective campaigns for eco-friendly home products. You'll learn to study markets and audiences, set clear positioning and SMART goals, select suitable channels, and create a 3-month action plan with proper budgets. Gain expertise in monitoring, testing, and improving campaigns to ensure they are trackable, expandable, and support actual business expansion.

Elevify advantages

Develop skills

  • Market research skills: quickly identify eco-friendly niches, competitors, and customer needs.
  • Buyer personas and positioning: develop detailed profiles for eco-home customers and strong value propositions.
  • Channel strategy planning: choose effective combinations of SEO, paid ads, email, and influencer marketing.
  • Data-driven improvements: use GA4 for tracking, conduct A/B tests, and adjust campaigns based on results.
  • 3-month growth plan: create flexible budgets, conversion rate tests, and customer retention strategies.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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