Digital Marketing Specialist Course
4.4/5
This course equips you with hands-on expertise in digital marketing, focusing on funnel design, paid media, analytics, testing, and automation to drive conversions and ROI.

4.4 in the evaluation
from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Master practical skills to build accurate buyer personas, design high-converting funnels, and choose the right channels at every stage. Learn to plan paid campaigns, set realistic KPIs, and calculate budgets that hit performance targets. Use GA4, Tag Manager, and key ad platforms to track results, run A/B tests, and optimise weekly, all while staying compliant with privacy and data quality standards.
Elevify advantages
Develop skills
- Performance funnel design: build full-funnel journeys that convert fast.
- Paid media strategy: plan, budget, and optimise high-ROI Search and Meta ads.
- Analytics and tracking: set up GA4, GTM, and conversion events that actually work.
- Testing and optimisation: run A/B tests and scale winners with clear KPIs.
- Segmentation and automation: deploy targeted flows that boost retention and LTV.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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