Types of Content Marketing Course
This course equips you with the skills to create, promote, and optimize various content types for effective marketing, focusing on B2B SaaS strategies to attract and convert customers across the entire journey.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Types of Content Marketing Course teaches you how to plan and carry out effective emails, blogs, lead magnets, videos, webinars, and visual materials that draw in and convert the right customers. Discover promotion strategies across search engines, social media, online communities, and partnerships, then track outcomes, conduct tests, and create a targeted 6-week content plan that matches specific goals, metrics, and the entire customer journey.
Elevify advantages
Develop skills
- Customer journey content mapping: plan SEO, social, email for each funnel stage.
- Fast content planning: build 6-week editorial calendars that drive SaaS trials.
- High-impact content formats: craft blogs, emails, videos, and lead magnets that convert.
- B2B content promotion: use SEO, LinkedIn, communities, and paid to scale reach quickly.
- Data-driven optimization: track KPIs and run A/B tests to improve content ROI.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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