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Programmatic Advertising Course

Programmatic Advertising Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The Programmatic Advertising Course provides a straightforward, hands-on approach to planning, starting, and growing effective campaigns. You'll cover the basics of the ecosystem, privacy and data partners, audience and brand essentials, bidding and budgeting, campaign setup, creative customisation, tracking and attribution, as well as optimisation, fraud prevention, and brand safety to achieve efficient, measurable results quickly.

Elevify advantages

Develop skills

  • Develop complete programmatic strategies across the funnel: from targeting audiences to selecting inventory.
  • Optimise bids and budgets efficiently: managing pacing, bid adjustments, limits, and frequency management.
  • Safeguard brands in real time: using fraud detection, brand protection, and reliable supply chains.
  • Monitor and attribute results accurately: implementing pixels, server tags, and multi-touch attribution.
  • Deploy impactful creatives: dynamic creative optimisation, testing methods, and messaging tailored to the funnel.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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