Bing Advertising Course
This course teaches practical skills for planning, launching, and optimizing profitable Microsoft Advertising campaigns on Bing, covering KPIs, keywords, ads, tracking, and optimization strategies.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Bing Advertising Course provides a practical, step-by-step approach to planning, launching, and optimising profitable Microsoft Advertising campaigns. You will learn to set KPIs and budgets, research keywords, structure campaigns, write high-converting responsive ads, build effective landing pages with accurate tracking, select smart bidding and targeting options, and follow a clear 4–6 week optimisation plan for consistent performance improvements.
Elevify advantages
Develop skills
- KPI planning and budgeting: set realistic Bing Ads goals and monthly media plans.
- Microsoft Ads keyword strategy: build high-intent, well-structured campaigns quickly.
- Ad copy and extensions: craft responsive search ads that convert on Bing.
- Tracking and attribution: implement UET, conversions, and cross-platform reporting.
- Optimisation playbook: run 4–6 week tests, scale winners, and reduce wasted spend.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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