Martech Course
This course equips you with essential Martech skills to design, implement, and optimize marketing technology stacks for effective campaigns.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Martech Course provides a practical, fast-paced way to plan and execute high-performing campaigns. You'll learn to define brand positioning, map customer journeys, build personas, and assess your market size. Then, you'll master selecting the right tech stack, managing data flows, automation, personalisation, and coordinating multiple channels, along with measurement, attribution, testing, security, and cost management to scale your results confidently.
Elevify advantages
Develop skills
- Martech stack design: plan efficient, scalable tools for campaigns with high returns on investment.
- Data integration: link Shopify, CRM, CDP, and advertising platforms for smooth, real-time data flows.
- Automated journeys: create multi-channel customer flows with triggers, timing, and safety measures.
- Measurement and attribution: monitor key performance indicators, return on ad spend, and test what really boosts results.
- Security and governance: implement consent rules, access controls, and best practices for managing vendor risks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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