Machine Learning in Marketing Course
This course provides practical skills in applying machine learning to marketing, focusing on data preparation, key models like segmentation and propensity, and integrating ML into campaigns with testing and measurement.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Machine Learning in Marketing Course teaches you how to link KPIs to actual business results, make sense of benchmarks, and transform data into focused actions. You'll learn to ready and assess data, grasp important models such as propensity, segmentation, and recommendations, and weave ML insights into campaigns using straightforward testing strategies, risk management, and trackable revenue effects in a short, hands-on style.
Elevify advantages
Develop skills
- ML-powered segmentation: build high-value fashion customer clusters fast.
- Propensity modeling: use churn and purchase scores to trigger smart campaigns.
- Data-ready marketing: audit CRM and channel data for ML-ready quality.
- KPI-driven testing: design A/B and uplift tests to prove ML revenue impact.
- Workflow integration: plug ML scores into email, ads, and onsite personalization.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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