Email Marketing Strategies Course
This course equips you with practical skills to enhance email marketing campaigns, focusing on segmentation, customer journeys, testing, and compliance to drive sales and build effective strategies.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Email Marketing Strategies Course provides a quick, hands-on way to improve your campaigns. You'll learn to create clever segments, build customer lifecycle paths, and apply RFM scoring, personal touches, and product suggestions to increase sales. Gain expertise in data setup, following rules, ensuring emails reach inboxes, and testing to set proper goals, improve outcomes, and grow a solid, money-making email setup.
Elevify advantages
Develop skills
- Ecommerce email strategy: swiftly review, compare, and match with business aims.
- Segmentation mastery: create valuable long-term customer groups using behaviour and RFM data.
- Lifecycle journeys: plan welcome, after-buy, and re-engage sequences that lead to sales.
- Testing & optimization: conduct thorough A/B tests and quickly expand successful email designs.
- Deliverability & compliance: safeguard sender standing and follow email rules.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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