User Acquisition Course
This course equips you with essential strategies for acquiring and retaining users in mobile apps, focusing on data-driven decisions, channel optimization, and engagement techniques to boost profitability.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The User Acquisition Course provides a practical, step-by-step approach to growing and keeping users for habit-forming mobile apps. You'll learn to create precise user personas, divide audiences into groups, and select suitable channels, then craft onboarding processes, activation sequences, and gamified engagement features that improve user retention. Additionally, you'll gain expertise in analytics, attribution methods, A/B testing, and optimisation techniques to make every campaign more effective and money-making.
Elevify advantages
Develop skills
- Data-driven attribution: become expert in SKAN, cohorts, and KPIs for profitable UA.
- Channel strategy: allocate budgets, trial creatives, and expand high-ROAS campaigns swiftly.
- Onboarding optimisation: create activation flows that enhance retention right from the start.
- Experimentation guide: conduct A/B tests and refine rapidly to increase LTV and ROAS.
- Retention design: use gamification and lifecycle communications to reduce churn.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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