User Acquisition Course
This course equips you with essential strategies for acquiring and retaining users in mobile apps, focusing on data-driven decisions, channel optimization, and engagement techniques to boost profitability.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The User Acquisition Course provides a practical, step-by-step approach to growing and keeping users for habit-forming mobile apps. You'll learn to create precise user personas, divide audiences into groups, and select suitable channels, then craft onboarding processes, activation sequences, and gamified engagement features that improve user retention. Additionally, you'll gain expertise in analytics, attribution methods, A/B testing, and optimisation techniques to make every campaign more effective and money-making.
Elevify advantages
Develop skills
- Data-driven attribution: become expert in SKAN, cohorts, and KPIs for profitable UA.
- Channel strategy: allocate budgets, trial creatives, and expand high-ROAS campaigns swiftly.
- Onboarding optimisation: create activation flows that enhance retention right from the start.
- Experimentation guide: conduct A/B tests and refine rapidly to increase LTV and ROAS.
- Retention design: use gamification and lifecycle communications to reduce churn.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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