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User Acquisition Course

User Acquisition Course
from 4 to 360h flexible workload
certificate valid in your country

What will I learn?

The User Acquisition Course provides a practical, step-by-step approach to growing and keeping users for habit-forming mobile apps. You'll learn to create precise user personas, divide audiences into groups, and select suitable channels, then craft onboarding processes, activation sequences, and gamified engagement features that improve user retention. Additionally, you'll gain expertise in analytics, attribution methods, A/B testing, and optimisation techniques to make every campaign more effective and money-making.

Elevify advantages

Develop skills

  • Data-driven attribution: become expert in SKAN, cohorts, and KPIs for profitable UA.
  • Channel strategy: allocate budgets, trial creatives, and expand high-ROAS campaigns swiftly.
  • Onboarding optimisation: create activation flows that enhance retention right from the start.
  • Experimentation guide: conduct A/B tests and refine rapidly to increase LTV and ROAS.
  • Retention design: use gamification and lifecycle communications to reduce churn.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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