Adobe Analytics Course
This course provides hands-on training in Adobe Analytics for ecommerce optimization, covering setup, reporting, and actionable insights.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Adobe Analytics Course teaches you how to set up tidy report suites, organise eVars and events properly, and create an accurate ecommerce purchase funnel. You'll learn to check tagging, match orders, follow campaigns with correct UTMs, and secure data across different domains. Then, you'll make reports based on key performance indicators, group user behaviour, spot unusual patterns, and use funnel insights to develop straightforward optimisation and testing plans you can implement right away.
Elevify advantages
Develop skills
- Ecommerce KPI design: link revenue, AOV, LTV and ROAS to straightforward business objectives.
- Adobe Analytics funnels: quickly set up purchase flows, segments, and drop-off reports.
- Experiment tracking: prepare A/B tests, events, and uplift measurement in Adobe.
- Channel attribution: set up UTM, eVars, and models for paid, organic, and email channels.
- Data QA and benchmarks: verify orders, fix tags, and compare with industry standards.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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