Conversion Funnel Optimization Course
This course equips you with practical skills to optimize SaaS conversion funnels, from mapping and benchmarking to testing and prioritization, driving predictable revenue growth.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Conversion Funnel Optimisation Course teaches you how to map a complete SaaS funnel, identify leaks, and conduct targeted experiments that increase sign-ups, activation, and trial-to-paid conversions. Learn to select realistic benchmarks, define clear success metrics, avoid false positives, and prioritise tests using frameworks like ICE and RICE, so you can create a practical roadmap and share results that support predictable revenue growth.
Elevify advantages
Develop skills
- Funnel mapping: build SaaS dashboards that reveal leaks in each conversion step.
- Benchmark modelling: set realistic funnel targets using public SaaS conversion data.
- A/B testing: design fast experiments to lift sign-ups, activation, and trial-to-paid.
- Prioritisation frameworks: rank CRO tests with ICE, RICE, and clear rollout rules.
- Mixed-method analysis: combine analytics, replays, and surveys to validate wins.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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