Content Marketing Course
This course equips you with practical skills to build and execute a content marketing strategy for SaaS businesses, focusing on driving traffic, trials, and leads through targeted content creation and optimization.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Content Marketing Course teaches you how to develop a targeted content strategy that brings in traffic, product trials, and qualified leads within just 60 days. You'll learn to research SaaS customer personas, map out sales funnels, select high-intent keywords, improve on-page SEO, and organise an editorial calendar. Create powerful content assets, repurpose them effectively, monitor performance with straightforward metrics, and adjust your strategy based on data-driven experiments.
Elevify advantages
Develop skills
- SaaS keyword research: identify high-intent topics that quickly generate qualified trials.
- On-page SEO mastery: optimise titles, structure, and calls-to-action to boost trial signups.
- Content strategy design: create 60-day SaaS plans that convert traffic into product trials.
- Persona-driven messaging: align B2B SaaS challenges with engaging content approaches.
- Data-led optimisation: monitor content KPIs and make rapid adjustments for growth.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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