buzz marketing training
Gain mastery in buzz marketing to create digital campaigns that spread organically. Explore viral mechanics, seeding influencers, user-generated content strategies, and ethical risk management to boost shares, engagement, and conversions without needing large advertising budgets. Perfect for practical, low-cost promotion in today's social media landscape.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches you to plan and run quick, effective buzz marketing campaigns that create genuine word-of-mouth buzz. You'll learn to promote items like upcycled sneakers, engage micro-influencers and communities, craft content primed for virality, and handle risks, legal issues, and ethics. Develop strategies tailored to specific channels, monitor results using easy dashboards, and follow a straightforward process for launching and maintaining campaigns from initial tease to ongoing sustainment.
Elevify advantages
Develop skills
- Design viral concepts: quickly create shareable hooks, triggers, and user-generated content moments.
- Seed influencers: start zero-budget gifting, micro-creator collaborations, and fan engagement programmes.
- Master platform strategies: implement buzz tactics for TikTok, Instagram, X, and YouTube.
- Analyse buzz metrics: monitor reach, UGC, shares, and early momentum using simple tools.
- Run risk-safe campaigns: handle potential backlash, intellectual property, privacy, and ethical aspects.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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