AdTech Course
This course provides practical training in AdTech, focusing on campaign planning, execution, optimization, data activation, measurement, and experimentation across major platforms, with a real-world e-commerce case study.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The AdTech Course equips you with hands-on skills to plan, execute, and optimise advertising campaigns on Google, Meta, and major DSPs. You'll cover media buying, bidding strategies, audience targeting, and funnel design, along with tagging, first-party data, and identity fundamentals. It also includes attribution, experimentation, forecasting, and budget allocation, illustrated through a practical e-commerce sportswear example in Brazil to link strategies with tangible outcomes.
Elevify advantages
Develop skills
- Master media buying: create high-ROI campaigns on Google, Meta, and leading DSPs.
- Optimise funnels quickly: structure, test, and scale search, social, and programmatic advertising.
- Activate first-party data: implement tagging, segmentation, and retargeting for valuable audiences.
- Measure key performance: establish KPIs, model ROAS, LTV, and budget effects accurately.
- Conduct effective experiments: design A/B and lift tests to demonstrate genuine incrementality.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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