Adobe Campaign Course
This course equips you with practical skills to build and optimize customer journeys in Adobe Campaign for Brazilian e-commerce, focusing on audience segmentation, automation, testing, and performance tracking to boost engagement and revenue.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Adobe Campaign Course teaches you how to create effective welcome, nurture, loyalty, and reactivation journeys suited to Brazilian e-commerce. You'll learn to design key audiences, set up triggers, use RFM and lifetime value analysis, manage send frequency, handle consent and data quality, integrate with e-commerce and analytics tools, conduct A/B tests, monitor KPIs, and improve campaigns using straightforward workflows and reports.
Elevify advantages
Develop skills
- Adobe Campaign audience builds: create and refresh core segments quickly.
- Data model setup: map, clean and enrich profiles for Brazilian e-commerce.
- Journey automation: launch welcome, nurture and loyalty flows that drive conversions.
- Campaign control: apply A/B tests, throttling and suppression for safe deliveries.
- KPI optimization: track revenue, opens and clicks to refine campaigns swiftly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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