Adobe Analytics Course
This course provides hands-on training in Adobe Analytics for ecommerce optimization, covering setup, reporting, and actionable insights.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This Adobe Analytics Course teaches you how to set up tidy report suites, organise eVars and events properly, and create an accurate ecommerce purchase funnel. You'll learn to check tagging, match orders, follow campaigns with correct UTMs, and secure data across different domains. Then, you'll make reports based on key performance indicators, group user behaviour, spot unusual patterns, and use funnel insights to develop straightforward optimisation and testing plans you can implement right away.
Elevify advantages
Develop skills
- Ecommerce KPI design: link revenue, AOV, LTV and ROAS to straightforward business objectives.
- Adobe Analytics funnels: quickly set up purchase flows, segments, and drop-off reports.
- Experiment tracking: prepare A/B tests, events, and uplift measurement in Adobe.
- Channel attribution: set up UTM, eVars, and models for paid, organic, and email channels.
- Data QA and benchmarks: verify orders, fix tags, and compare with industry standards.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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