Reputation Strategy Course
Gain expertise in crisis communication through a tested reputation strategy framework. Develop 72-hour response plans, stakeholder prioritisation, tailored media and social strategies, plus trust restoration techniques to safeguard your brand and navigate reputational threats with poise and effectiveness. Ideal for leaders aiming to build lasting organisational resilience in dynamic environments.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you with a hands-on, step-by-step framework to identify crises early, handle the critical first 72 hours on every platform, and effectively manage media, regulators, and stakeholders with assurance. You'll discover methods to restore trust via strong governance, thorough audits, and open reporting, employing monitoring systems, precise KPIs, and structured messaging to ensure your organisation stays trustworthy, ready, and robust against threats.
Elevify advantages
Develop skills
- Develop 72-hour crisis response plans that synchronise web, social media, press releases, and internal communications swiftly.
- Identify and rank stakeholders to deliver targeted messages for media, regulators, employees, and partners.
- Create comprehensive message frameworks including tone, core themes, and scripts suited to each audience.
- Track online reputation using dashboards, real-time alerts, and sentiment analysis to inform decisions.
- Build programmes to rebuild trust featuring audits, strategic content, and governance structures that renew confidence.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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