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Programmatic Course
Unlock the power of programmatic advertising with our comprehensive course designed for communication professionals here in Zambia. Dive into the essentials of Real-Time Bidding (RTB), and master the art of crafting effective advertising strategies that work in our Zambian context. You'll also explore the ins and outs of Data Management Platforms (DMPs). Get a good understanding of Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) while learning from real-life examples relevant to our market. Improve your campaigns with spot-on targeting and results you can see. Register now and change the way you do advertising!
- Master RTB: Get to grips with real-time bidding and use it to get the best spots for your ads.
- Craft Strategies: Develop programmatic advertising strategies that are effective and will lead to success.
- Optimize Targeting: Use DMPs to improve how you target your audience and make your campaigns more precise.
- Analyze Campaigns: Look at successful programmatic ad campaigns and learn from them.
- Choose Platforms: Pick the best DSPs and SSPs for what you need to advertise.

from 4 to 360h flexible workload
certificate recognized by MEC
What will I learn?
Unlock the power of programmatic advertising with our comprehensive course designed for communication professionals here in Zambia. Dive into the essentials of Real-Time Bidding (RTB), and master the art of crafting effective advertising strategies that work in our Zambian context. You'll also explore the ins and outs of Data Management Platforms (DMPs). Get a good understanding of Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) while learning from real-life examples relevant to our market. Improve your campaigns with spot-on targeting and results you can see. Register now and change the way you do advertising!
Elevify advantages
Develop skills
- Master RTB: Get to grips with real-time bidding and use it to get the best spots for your ads.
- Craft Strategies: Develop programmatic advertising strategies that are effective and will lead to success.
- Optimize Targeting: Use DMPs to improve how you target your audience and make your campaigns more precise.
- Analyze Campaigns: Look at successful programmatic ad campaigns and learn from them.
- Choose Platforms: Pick the best DSPs and SSPs for what you need to advertise.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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