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Modern Linguistics Course
Discover how language works with our Modern Linguistics Course, perfect for anyone in communication who wants to improve their advertising skills. We'll look at pragmatics (how language is used in context), semantics (meaning of words), and sociolinguistics (language and society) so you can understand what people really mean, know your audience, and make sure your message is clear. You'll learn how to use what you learn about language to make your advertising campaigns better and improve how you communicate. This course will give you the skills to create powerful messages that reach different types of people.
- Become an expert at understanding context for better communication.
- Use speech acts (how we do things with words) to make your advertising more impactful and engaging.
- Use semantics to choose the best words and refine your message.
- Analyze how people talk and write (discourse) to make your advertising text and stories better.
- Use sociolinguistics to communicate effectively with different groups of people.

from 4 to 360h flexible workload
certificate recognized by MEC
What will I learn?
Discover how language works with our Modern Linguistics Course, perfect for anyone in communication who wants to improve their advertising skills. We'll look at pragmatics (how language is used in context), semantics (meaning of words), and sociolinguistics (language and society) so you can understand what people really mean, know your audience, and make sure your message is clear. You'll learn how to use what you learn about language to make your advertising campaigns better and improve how you communicate. This course will give you the skills to create powerful messages that reach different types of people.
Elevify advantages
Develop skills
- Become an expert at understanding context for better communication.
- Use speech acts (how we do things with words) to make your advertising more impactful and engaging.
- Use semantics to choose the best words and refine your message.
- Analyze how people talk and write (discourse) to make your advertising text and stories better.
- Use sociolinguistics to communicate effectively with different groups of people.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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