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Facebook Analytics Course

Facebook Analytics Course
from 4 to 360h flexible workload
certificate recognized by MEC

What will I learn?

Unlock the power of Facebook Analytics with our comprehensive course designed for communication professionals in Zambia. Dig deep into key performance indicators, master conversion and engagement metrics, and explore reach and impressions. Learn how to optimise Facebook advertising through proper targeting, budgeting, and choosing the right ad formats. Improve your data analysis skills using Excel, data visualisation, and basic statistics. Become proficient in calculating campaign metrics like CTR (Click-Through Rate) and ROAS (Return on Ad Spend). Develop actionable insights, and refine your reporting and presentation skills so you can communicate effectively.

Elevify advantages

Develop skills

  • Master KPIs: Analyse conversion, engagement, and reach metrics effectively so you know what's happening.
  • Optimise Ads: Use proper targeting, budgeting, and ad formats for better results with your ads.
  • Excel in Data: Use Excel and data visualisation to get useful insights from the data.
  • Calculate Metrics: Accurately determine CTR (Click-Through Rate), ROAS (Return on Ad Spend), and conversion rates.
  • Craft Reports: Create clear and impactful reports using visuals to get your point across.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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