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Facebook Analytics Course
Unlock the power of Facebook Analytics with our comprehensive course designed for communication professionals in Zambia. Dig deep into key performance indicators, master conversion and engagement metrics, and explore reach and impressions. Learn how to optimise Facebook advertising through proper targeting, budgeting, and choosing the right ad formats. Improve your data analysis skills using Excel, data visualisation, and basic statistics. Become proficient in calculating campaign metrics like CTR (Click-Through Rate) and ROAS (Return on Ad Spend). Develop actionable insights, and refine your reporting and presentation skills so you can communicate effectively.
- Master KPIs: Analyse conversion, engagement, and reach metrics effectively so you know what's happening.
- Optimise Ads: Use proper targeting, budgeting, and ad formats for better results with your ads.
- Excel in Data: Use Excel and data visualisation to get useful insights from the data.
- Calculate Metrics: Accurately determine CTR (Click-Through Rate), ROAS (Return on Ad Spend), and conversion rates.
- Craft Reports: Create clear and impactful reports using visuals to get your point across.

from 4 to 360h flexible workload
certificate recognized by MEC
What will I learn?
Unlock the power of Facebook Analytics with our comprehensive course designed for communication professionals in Zambia. Dig deep into key performance indicators, master conversion and engagement metrics, and explore reach and impressions. Learn how to optimise Facebook advertising through proper targeting, budgeting, and choosing the right ad formats. Improve your data analysis skills using Excel, data visualisation, and basic statistics. Become proficient in calculating campaign metrics like CTR (Click-Through Rate) and ROAS (Return on Ad Spend). Develop actionable insights, and refine your reporting and presentation skills so you can communicate effectively.
Elevify advantages
Develop skills
- Master KPIs: Analyse conversion, engagement, and reach metrics effectively so you know what's happening.
- Optimise Ads: Use proper targeting, budgeting, and ad formats for better results with your ads.
- Excel in Data: Use Excel and data visualisation to get useful insights from the data.
- Calculate Metrics: Accurately determine CTR (Click-Through Rate), ROAS (Return on Ad Spend), and conversion rates.
- Craft Reports: Create clear and impactful reports using visuals to get your point across.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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