Event Public Relations Training
Gain mastery in event public relations through effective media strategies, press materials, and crisis preparation. Target key journalists, secure valuable coverage, manage on-site press operations, and deliver impactful PR reports that satisfy stakeholders and enhance every event's success. This training equips you with tools to elevate event visibility and outcomes professionally.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course provides a practical, step-by-step guide to planning, executing, and boosting media impact for events. You will learn to research and select media outlets, create targeted pitches and press kits, handle journalist logistics on-site, manage risks and difficult questions, and produce post-event reports, coverage summaries, and ROI analysis to keep stakeholders informed and satisfied.
Elevify advantages
Develop skills
- Media mapping: rapidly create targeted press lists for tech, local, and business media.
- Message design: develop concise event messages and quotes ready for journalists.
- PR logistics: coordinate on-site press operations, access, and media assistance.
- Crisis prep: establish quick-response plans, FAQs, and talking points for risks.
- PR reporting: monitor coverage, KPIs, and ROI, then share successes across platforms.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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