Art Market Course
The Art Market Mastery Course empowers arts professionals with practical skills to operate a thriving gallery. It covers pricing strategies, contracts, marketing techniques, digital sales methods, exhibition planning, and financial forecasting, all adapted for mid-sized city art markets to ensure profitability and sustainability.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course equips you with essential tools to price artwork confidently, negotiate deals with collectors, and handle discounts, commissions, plus invoicing. Discover how to research local markets, organise profitable exhibitions, and select wise consignment or purchase options. Additionally, craft solid financial forecasts, mitigate risks, and leverage marketing, PR, and online sales channels for lasting revenue growth.
Elevify advantages
Develop skills
- Art market pricing: establish confident prices for emerging artists quickly.
- Gallery finance: create efficient profit and loss statements, cash flow plans, and risk assessments.
- Exhibition strategy: organise displays, manage inventory, and handle logistics to boost sales.
- Sales and negotiation: secure deals with collectors whilst safeguarding gallery profits.
- Marketing for galleries: expand local audiences through digital tools, PR, and partnerships.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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