Sentinel Advertiser Course
The Sentinel Advertiser Course equips advertising professionals with skills to monitor eco-brand reputation, track competitor advertisements, identify greenwashing risks, and convert real-time data into strategic decisions for creative work, media planning, and crisis management, thereby safeguarding trust and boosting market share in sustainable advertising.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This course teaches how to monitor and safeguard eco-friendly brand reputation in the U.S. market, ensure claims align with FTC Green Guides, and prevent greenwashing pitfalls. Participants will design effective monitoring systems, create keyword taxonomies, set up tools, monitor key metrics via dashboards, and transform live insights into responsive actions, tests, and business results through a focused, practical approach.
Elevify advantages
Develop skills
- Eco-claims compliance: apply FTC Green Guides to honest, risk-free ads.
- Ad monitoring setup: configure tools, alerts, and workflows in days, not weeks.
- Reputation tracking: spot crises early and protect eco-brand trust at scale.
- Competitive insight: decode rival creatives and pivot your messaging fast.
- Impact reporting: turn monitoring metrics into clear, executive-ready actions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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