B2B Advertising Course
This course offers a practical guide to B2B advertising, covering targeting, tracking, creative development, media planning, and optimization for successful campaigns.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This B2B Advertising Course provides a quick, hands-on approach to planning, starting, and growing successful campaigns. You'll learn accurate targeting, channel setups, and messaging based on buyer personas, then link every click to sales through straightforward tracking, CRM connections, and easy-to-read dashboards. Create a testing plan, handle CPQD using clever bidding and budgeting, and apply simple rules to stop, improve, or expand campaigns confidently.
Elevify advantages
Develop skills
- B2B audience targeting: Create accurate, multi-channel groups that truly lead to sales.
- Revenue tracking setup: Link ad clicks to sales pipeline with clear CRM connections.
- High-impact ad creative: Develop offers and messaging tailored to B2B challenges and buyer stages.
- Cross-channel media planning: Distribute budgets over $30K by sales funnel stages and CPQD targets.
- CPQD optimization: Test, grow, and adjust campaigns quickly using clear decision guidelines.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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